Brick Brewery was looking for a way to capitalize on CG to bring their Red Baron beer to the attention of as many people as possible. The media buy meant that it would be played for the first time during Hockey Night in Canada, during the Outdoor Winter Classic hockey game on Jan 1st. tying their brand to the event was a win-win situation, and we were able to bring some brand recognition to their microbrewery out in Waterloo.
I learned a lot about Canadian advertising standards, and it explains why so many Canadian Beer commercials are the same. One cannot be seen drinking beer, one cannot get the impression beer makes them better at somethingetc. Anyone brave enough to go through them can find them here:
http://www.adstandards.com/en/Clearance/AlcoholicBeverages/ASCAlcoholicBeverageAdvertisingClearanceGuide.pdf
The goal of this spot was simple. Establish brand identity. Establish the clear bottle. And find ways of making this distinctly Canadian… all in 15 seconds.
After getting clearance from the ASC, we quickly drew up some stills, and got everyone on board. A Team of 4 people including Me, Matt Hammill, David Calder and Hanung Lee saw it through, and made it on time to hit the airwaves.
The spot was created in Maya and rendered with a beta version of Vray for Maya.
Produced at: Guru Studio
Director & Compositor: Yurie Rocha
Lead CG and Lighting: Matt Hammil
Modelling and Texturing: Hanung Lee
FX: Dave Calder
Creative Director: Frank Falcone
Red Baron TV spot – “Pond of Dreams” from guru studio on Vimeo.
